Pluck (n.): Resourceful, spirited courage and determination.

We believe in a better way to share a business’s vision and capabilities while growing its brand awareness and revenue. We’ve created a consultancy to help technology companies reach those goals. Creativity, long-term thinking, strategy and old-fashioned hard work enable our clients to become technology market leaders by digitally transforming brands that win.

Technology companies that connect brands to their customers in innovative and uniquely personal ways are the future of customer experience, online engagement, and, ultimately, economic success. Those technology-powered connections are an essential competitive advantage today and in the decades ahead. Our clients are parts of the “new stack” of technologies that are essential for any brand seeking to become  truly customer-centric in the digital world.

Our approach is based on five pillars of activity:

Growing and maintaining relationships with key media.
Building and capitalizing on deep, long-term analyst relationships.
Tapping into the reach and passion of your market’s leading influencers.
Creating content, advising on strategy and delivering distribution.
Supporting owned events, speaking opportunities and awards.

No two days are the same at Pluck, and our team comes from all corners of the marketing and communications world in order to best tackle any opportunity that we create or that crops up. We couple market-level strategy with intense execution that makes clients see us as true extensions of their team.

We exist to help B2B tech companies change how businesses win.


You can reach Kate anytime or on Twitter @Katepokorny

Pluck succeeds when the industries we love grow by the effective and strategic use of powerful technologies. We advocate for those technologies and to do so we are constantly growing our team with proactive, confident and creative people. Interested in helping leading B2B technology companies transform the world?

©  2015 PLUCK PR