Adotas: How Advertisers And DIY Brides Are More Similar Than You’d Think

30 May 2012

John Battelle recently wrote an insightful piece called “On Thneeds and the ‘Death of Display,’” in which he discusses the three types of independent internet publishing that are all struggling, “the traffic-hungry site-specific content model, the “standard display” model upon which it depends, and the RSS model. He also — very nicely — gave readers the solution to the problem: “Wrap content with appropriate underwriting and set it free to roam the internet.” Easy enough, right?

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  • “Knowing that your PR strategist is passionate about you as a client builds the best kind of confidence. Our work with Kate is rock-solid, we trust in her capabilities and her unwavering trust in our products. With that I know that her enthusiasm and sincere faith in Taptera and our products comes through in every interaction she has with media and on my behalf.”

    – Jessica Valenzuela, VP of Growth, Taptera
  • “Kate has a rare combination of critical abilities in a publicist–a good sense for what’s important and the ability to get coverage. She knows what you need to say, and who you need to say it to–better than anyone else i’ve met in the industry.”

    – Matthew Siegel, Co-Founder and COO, Indaba Music