Adotas: How Advertisers And DIY Brides Are More Similar Than You’d Think

30 May 2012

John Battelle recently wrote an insightful piece called “On Thneeds and the ‘Death of Display,’” in which he discusses the three types of independent internet publishing that are all struggling, “the traffic-hungry site-specific content model, the “standard display” model upon which it depends, and the RSS model. He also — very nicely — gave readers the solution to the problem: “Wrap content with appropriate underwriting and set it free to roam the internet.” Easy enough, right?

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