Adotas: How Advertisers And DIY Brides Are More Similar Than You’d Think

30 May 2012

John Battelle recently wrote an insightful piece called “On Thneeds and the ‘Death of Display,’” in which he discusses the three types of independent internet publishing that are all struggling, “the traffic-hungry site-specific content model, the “standard display” model upon which it depends, and the RSS model. He also — very nicely — gave readers the solution to the problem: “Wrap content with appropriate underwriting and set it free to roam the internet.” Easy enough, right?

Read more…


  • “Kate has a rare combination of critical abilities in a publicist–a good sense for what’s important and the ability to get coverage. She knows what you need to say, and who you need to say it to–better than anyone else i’ve met in the industry.”

    – Matthew Siegel, Co-Founder and COO, Indaba Music
  • “Pluck is an amazing partner to NewsCred and has helped us strategically and creatively build our brand. Kate has transformed how we’ve traditionally thought of PR — not just as a tactic for publicity, but as a real strategy to  grow our business. She is incredibly dedicated, results-driven, always on-point and a true member of the NewsCred team!”

    – Alicianne Rand, Director of Marketing, NewsCred